First, the emergence of cheap replica Jordan shoes has exacerbated the problem of brand intellectual property infringement. The design and technology of the original Air Jordan shoes are protected by law, however, the existence of imitations makes the protection of intellectual property rights more difficult. Brands need to strengthen supervision and take measures to protect their legitimate rights and interests.

Secondly, the existence of imitations may have a certain negative impact on brand image and market sales. Although the original Air Jordan shoes have obvious advantages in terms of quality and design, the attraction of low-priced imitations cannot be ignored. This may have some impact on the brand's market share and loyalty.

In addition, consumers need to be more cautious when purchasing cheap knockoff Air Jordan shoes. Although the price is attractive, consumers need to weigh the price and quality, and consider the comfort and durability of the shoes as well as their association with the brand when making a purchase.

To summarize, the emergence of cheap replica Jordan shoes has brought a certain impact on the market, but it has also exposed a series of problems. Brands need to strengthen their protective measures, and consumers need to be rational about their choices in order to maintain the healthy development of the whole market.